The Challenge
The Institution (IMechE) needs to become more relevant to its membership and to attract new engineers. It operated in a traditional manner with limited digital interactions and many points of contact to members,customers and stakeholders. IMechE had a disconnected technology approach with legacy applications that did not fully integrate data and information flows.
A key part of the challenge was to define and help create a modern digital technology
- Create a modern, relevant institution that will appeal to current and future generations of engineers and support the growth of international membership
- Enable the reach of the Institution to all members and customers access services and support anywhere in the world through the best channels
- Create and operate a modern digital infrastructure and platform for services that are deliverables by staff to customers anywhere at any time
- Secure efficiencies from better ways of working, with easier, more customer-friendly processes and leveraging technology to payback the investment made
- Build a competitive advantage or at least ‘level-up’ with other leading PEIs to avoid being left behind in the emerging digital world
- Collaborate for mutual benefit with others, sharing more common processes, capabilities and ways of working to generate new revenues and efficiencies
- Creating a more connected organisation and an agile, networked workforce that positions IMechE as the leading modern PEI, more in touch with its target market
- Using information intelligently to personalise the member and customer experience, enabling greater engagement, knowledge-building and life-long loyalty
- Building new revenue growth to sustain a financially healthy Institution for the future, through innovation in the development of new digital products, services and solutions
The Solution
Digital First led the development of the Institution’s digital strategy including designing the programme for a new MS Dynamics Digital Platform, new tech infrastructure, membership service and new commercial digital product development.
A key part of the strategy development was the engagement of trustees, staff and membership groups to define what was needed in the future site target operating model and the level of digitisation that was possible and manageable by the Institution
The end result was the product of a digital strategy and investment case that was agreed and signed off by the Board. Digital First were retained by IMechE to provide the programme and change capacity to drive forward rd programme design and delivery, undertaking a range of work streams including overall leadership, PMO, customer platform, infrastructure commissioning and digital marketing.
The work involved significant staff, trustee and member engagement to build a picture of the priorities that mattered for the Institution. The resulting strategy and commercial investment case set the basis for the design of a multi-streamed digital transformation programme covering digital platform, new tech infrastructure, people and change management, digital innovation and member inclusion.
Results & Benefits
In summary Digital First supported the following:
- Development of strategy, commercial case and new tech roadmap to secure a 3 year payback and savings in subsequent years
- Client side support to procure a Dynamics 365 CRM and supporting platform and procure a new tech infrastructure partner
- Business change call-off framework to support delivery of programme work streams including infrastructure, marketing, membership services design and business process mapping and improvement
- helping to build and develop the new internal digital team
Key achievements
- Creating and building momentum to help modernise the Institution
- Building internal capacity and capability within a governance and delivery structure
- Achieving early wins and enabling the institution to take full control of programme delivery
