Ian is a user-centred design and customer insight specialist with over 20 years experience. His passion to understand what makes customers tick is fuelled by a natural inquistiveness, empathy and analytical methodology. He has led innovative teams in the creation of transformative customer journeys, and services, that always improve, efficiences, sales or enagagement.
Ian has created best-in-class solutions across digital and analogue platforms and varied sectors, from Emma Bridgewater to Toys r Us, Boots to E-On, Lloyd Bank to HMRC; recently specialising in Local Government, Social Care service delivery and ethical investments.
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