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Ian Ward

Ian is a user-centred design and customer insight specialist with over 20 years experience. His passion to understand what makes customers tick is fuelled by a natural inquistiveness, empathy and analytical methodology. He has led innovative teams in the creation of transformative customer journeys, and services, that always improve, efficiences, sales or enagagement.

Ian has created best-in-class solutions across digital and analogue platforms and varied sectors, from Emma Bridgewater to Toys r Us, Boots to E-On, Lloyd Bank to HMRC; recently specialising in Local Government, Social Care service delivery and ethical investments.

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Unlocking organisations in the new normal
6th, May 2020

The shock and awe of Covid-19 The social and economic impact of Covid-19 cannot be understated. The seismic shock on the national economy is super-massive and will be a huge trench from which to...

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Deploying 5G in the digital place
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The evolution of 5G At the end of 2027, the expectation is that 5G will become real and ubiquitous with mobile providers already marketing those fancy handsets to the early adopters. Alongside commercial investment...

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Supporting 5G and full fibre digital infrastructure
8th, March 2020

The government has set ambitious targets to roll out 1Gbps ‘full’ fibre across the UK by 2033 and to enable 5G by 2027. For this reason Digital First has been supporting local authorities, city...

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