They are equipped with more ways to meet their needs than ever before, the only way to keep up with them is meet them on their terms, to serve their fundamental needs more fully than before
To become a digital disruptor you have to become obsessed with finding more ways to meet these needs more quickly than before. Human beings are the same as they have always been, they have not changed, but what has changed is their ability to get what they want.
This has led them to expect that their demands can and will be met, more often and more completely than ever before.
DigitalFirst uses a variety of techniques to help you truly understand the perspective and human needs of the customer, including:
Customer research studies. Conducting customer research to ensure you know with confidence what your customer needs and issues are and identify any gaps.
Developing customer personas. Focusing on understanding the different customer groups and developing personas that can be used to test new concepts as they are developed.
Extended analysis. Understanding customer behaviours in the context of everyday use.
Testing with users. Gathering feedback and highlighting usability issues with products and services, either in their environment or within a controlled environment.
Customer workshops. Keeping close to the customer and bringing them into the cycle of improvement.
Tracking & analytics. Looking at real behaviours and key patterns of use or related experiences.